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Murmur
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AI search visibility for market insight teams

Search engines ranked pages. AI models cite sources.

Murmur asks ChatGPT, Gemini, Perplexity, Copilot, Google AI Mode and AI Overviews the questions your buyers ask. It records which brands they name, how they describe them, and which pages they cite as evidence.

Start Tracking See How It Works

Plans from $29 a month.

Project overview Example data
Share of voice
18%
#3 of 14 brands
Net sentiment
+42
Mentions by AI model
ChatGPT
24%
Gemini
12%
Google AI Mode
17%
Perplexity
31%
Most-cited sources
Domain Citations
g2.com 41
reddit.com 33
your-competitor.com 27

Responses collected from

ChatGPT Copilot Gemini Google AI Mode Google AI Overviews Perplexity

What changed

Your rank report doesn’t see the response.

An AI response is one paragraph, a short list of brands and a few citations. There is no page two. What matters is whether you are named, how you are described, and whose page taught the model about you.

Classic SEO Agentic search
Result Ten blue links One written response
Unit of visibility Position of your page Whether your brand is named, and how
Evidence Your page Third-party pages the model cites: reviews, forums, publishers
Stability Daily rank changes Responses vary run to run; trends matter more than one result
What to measure Rank, clicks Share of voice, sentiment, cited sources, gaps against rivals

Features

From one response to a market picture

Cited sources

Every domain and URL each AI model cites, counted per prompt. See which reviews, forums and publishers shape the response, then work on those pages.

Share of voice and rank

Which brands each model names, how often, and where you rank against your competitors. Filter by model to see where you are strong and where you are absent.

Snapshot or trend

Prompts run monthly or weekly. Read the latest response, or follow mentions week by week to see a change land after a launch or a campaign.

Raw responses

The full text of every response, its brands and its sentiment. Download sources as CSV and run your own analysis.

Gaps

Where a competitor is named and you are not

Murmur ranks your prompts by the distance between you and the leading brand, so you start with the responses that cost you most.

Example data
Prompt Leader Gap
Best CRM for a 10-person agency? Rival A 38 pts
Cheapest CRM with email sync? Rival C 22 pts
CRM that works with Slack? Rival A 9 pts

How it works

Three steps, then it runs itself

  1. 01

    Name your brand and rivals

    Add aliases and spellings so every mention counts.

  2. 02

    Write prompts from the questions buyers ask

    Pick the AI models to ask and how often.

  3. 03

    Read mentions, sources and gaps

    Each run adds to the trend. Run any prompt now when you need a fresh response.

Pricing

Pay for the prompts you track

Monthly plans in USD.

Starter

$29 / month

Users
1
Projects
1
AI models per project
3
Prompts
20
Runs
Monthly
Run-now per month
10
Register

Pro

$149 / month

Users
3
Projects
5
AI models per project
6
Prompts
75
Runs
Weekly
Run-now per month
50
Register

Enterprise

$599 / month

Users
10
Projects
25
AI models per project
6
Prompts
400
Runs
Weekly
Run-now per month
200
Register

FAQ

Questions from insight teams

From the consumer interfaces of ChatGPT, Gemini, Copilot, Google AI Mode and Google AI Overviews, as a person sees them, and from the Perplexity API. We record the response text and every source it cites.

No single response is the truth, which is why Murmur runs each prompt on a schedule and shows the trend. Read the raw responses behind any number.

Language models extract the brand names from each response. You add aliases for your brand and competitors, and mark names that are not brands, so the counts match how you define the market.

A rank tracker measures where your page sits in a list of links. Murmur measures whether an AI response names you, how it describes you, and which pages it cites.

Download cited sources as CSV, and read the full text of every response in the app.

The ones your buyers ask before they shortlist: category, comparison and problem questions. Start with the questions your sales team hears most.

Your data stays. Runs follow the new plan’s limits from the next run.

Find out what AI tells your buyers.

Set up a project in minutes. First responses arrive on the first run.

Start Tracking